After 35 years on the sidelines, CUB announced the return of legendary Queensland beer Power’s. To help relaunch this iconic beer, which now has a new ultra smooth taste, we ran a series of nostalgic OOH executions that played on the power of mateship, because Power’s is like that mate you haven’t seen in a while. 

Sure, a few things have changed and there’s a lot to catch up on since the last time you saw each other, but all the stuff you love is still there.